tag:blogger.com,1999:blog-67683511473379885562024-02-20T12:00:57.377-08:00USU Public RelationsUtah State University Public Relations on blogging and social marketing.USU PR Agencyhttp://www.blogger.com/profile/07037327272777525216noreply@blogger.comBlogger13125tag:blogger.com,1999:blog-6768351147337988556.post-61604988950192981492008-02-04T12:04:00.000-08:002008-02-04T19:55:14.883-08:00Social Marketing and Public Relations<span style="font-size:85%;">Evidence of the growth of social media is everywhere:<br /></span><ul><li><span style="font-size:85%;">In 2006, the Blogosphere had grown 100 times in three years, and accounted for 50 million blogs (Technorati, 2006).</span></li><li><span style="font-size:85%;">57% of teens who use the Internet can be considered content producers in some way or another (Fox & Lenhart, 2006).</span></li><li><span style="font-size:85%;">More than half (55%) of all online American youths ages 12-17 use social networking sites (Lenhart & Madden, 2007).<br /></span></li><li><span style="font-size:85%;">In April 2006, 35,000 new videos were being posted daily to YouTube and in February 2006, YouTube attracted 9 million visitors who viewed 176 million pages (Liedtke, 2006).</span></li><li><span style="font-size:85%;">Wikipedia consistently places in the top-10 results for Google searches on fortune-500 brand names (Fadner, 2006).</span></li></ul><span style="font-size:85%;">The results can be seen throughout the past several years with the emergence of blogs, podcasts, social networks and a number of other innovations we collectively refer to as social media. Several common traits define social media:<br /></span><ul><li><span style="font-weight: bold;font-size:85%;" >User-driven</span><span style="font-size:85%;"> - • Content is not controlled by editors, distributors and other outside influences but instead is primarily generated by the users themselves.</span></li><li><span style="font-weight: bold;font-size:85%;" >Organic Content</span><span style="font-size:85%;"> - • In social media, content is constantly being reshaped and repurposed. An article posted one day may be edited the next day, while a video may reappear mixed or “mashed” with another video days later.</span></li><li><span style="font-weight: bold;font-size:85%;" >Community-oriented</span><span style="font-size:85%;"> - • Collaboration, participation and shared interests are the foundation of all social media, creating a distinct community to each site.</span></li><li><span style="font-weight: bold;font-size:85%;" >Easy to use</span><span style="font-size:85%;"> - • Taking advantage of social media is simplified to be accessible for broad audiences, enabling anyone to post or share within the community, regardless of their technical training or aptitude.</span></li></ul><span style="font-weight: bold;font-size:85%;" >The New Social Media Outlets</span><span style="font-size:85%;"><br />New social media outlets have sprung up throughout the Internet, including:<br /></span><ul><li><span style="font-weight: bold;font-size:85%;" >Blogs</span></li></ul><span style="font-size:85%;">Despite the early years of the Internet, Web development was only for the technically savvy. Over time, Web publishing tools have become easier to use, opening up publishing opportunities for even non-technically savvy users. Around the year 2000, RSS (Really Simple Syndication) made it possible to syndicate Web content. These two developments: simplification of Web development and RSS set the table for the explosion of the blogosphere--the interconnected world of blogs. Although some use their blogs as a publishing platform, most successful bloggers interact with their audiences through comments and with other bloggers through hyperlinks and</span><span style="font-style: italic;font-size:85%;" > Trackbacks</span><span style="font-size:85%;"> (1 Trackback is a method that allows Bloggers to be notified when their content receives traction through the Blogosphere.).With an informal tone and very limited editorial review process, if any, blogs have become more timely than the mainstream media in many cases.<br /></span><ul><li><span style="font-weight: bold;font-size:85%;" >Podcasts</span></li></ul><span style="font-size:85%;">Although podcasts are normally defined as audio versions of blogs, it is not entirely accurate. They do share many characteristics with blogs, such as RSS and the personalized tone, but the production effort is currently substantially higher than with blogging. Podcasts also lack the interactive nature of blogs. For example, while text allows the blogger to include hyperlinks, it is far more difficult with audio or video. Video podcasts have increased in popularity over the past several years. They share many traits with standard audio podcasts, including the same challenges to interactivity. Interestingly though, interactivity may enhance video podcasting before audio podcasting. Several organizations are looking at ways of embedding hyperlinks into video. For example, Siemens is developing a method that would train technicians with video manuals that would allow them to click on components in the video to retrieve more detailed video clips on that component (Economist, 2006).<br /></span><ul><li><span style="font-weight: bold;font-size:85%;" >Social Networking sites</span></li></ul><span style="font-size:85%;">When Microsoft Outlook was introduced, people were able to place their rolodexes online and communicate with their contacts through e-mail. Social networking takes this basic function and adds two important facets. First, in social networking sites you create a personal profile: your own personal Web page to represent you on the Internet, including general statistics, hobbies<br />and anything else you would like to include. Second, social networking provides an opportunity to extend your personal network. Social networking sites allow you to extend your personal network, to include your friend’s and their friends. These sites have opened up the Web for users to socialize virtually. Creating your online persona, you are now ready to connect<br />with the people you choose with no geographical boundaries. Over time, the capabilities offered through social networking Web sites have become increasingly sophisticated, incorporating file sharing, instant messaging, forums and Blogs. With over 150 million users on MySpace alone, social networks have also become the single-most popular form of social media.<br /></span><ul><li><span style="font-weight: bold;font-size:85%;" >Wikis</span></li></ul><span style="font-size:85%;">In its most basic form, a wiki is a Web site that fosters collaboration. Imagine you are sitting in a brainstorming session with several of your co-workers. Suddenly, you have a great idea so you walk up to the white board and begin to sketch it out. Once you finish, a co-worker has a complementary idea and walks up to the board and adds onto your original sketch. Another<br />co-worker mentions that they had a similar idea months ago, so they snap their fingers and it suddenly appears on an adjacent white board. And so on and so on. Most wikis store each version of a document, allowing you to review versions to view the various modifications that a document has undergone over time. In many cases, there is an open discussion about the documents they are collaborating on. Wiki software drives Wikipedia, the world’s largest online encyclopedia and an increasingly influential online resource. Wikipedia’s rapid ascent is in large part a result of being completely user-driven. All of the content is collaboratively developed by writers and editors around the world.<br /></span><ul style="font-weight: bold;"><li><span style="font-size:85%;">Media sharing sites</span></li></ul><span style="font-size:85%;">In February 2005, three friends and former co-workers at PayPal registered a domain name with the intention of launching a Web site to allow users to upload, watch and share videos. Over the next several months, they developed the site and attracted<br />venture capital funding, which allowed them to accelerate its development. Fast-forward a little over a year and that small company called YouTube was sold to Google for $1.65 billion in stock. Due to their rapid and astronomically lucrative ascent, YouTube has become a household name and the leading example of a media sharing site.<br />While YouTube’s focus on video played a major role in their high market valuation, media sharing sites can involve various types of media including photography (e.g. Flickr) or news (e.g. Digg). Alternatively, they can focus on emerging media like Adobe Flash (e.g. Newgrounds) and even Web bookmarks (e.g. Del.icio.us).<br />Media sharing sites offer users the ability to upload and share different types of media. In addition to being platforms for sharing media, they are also distribution points for public consumption. Content on highly visible pages within the site, like the home page, are normally decided through democratic processes. The tagging process, in which a user adds descriptive information to a piece of content, allows users to share content (including multimedia content) that is not easily read by search engine crawlers.<br />Media sharing sites are not only about sharing media, but like all forms of social media, they are about sociability and dialogue.<br /><br /></span><span style="font-weight: bold;font-size:85%;" >Advantages of Social Media</span><span style="font-size:85%;"><br />Social media is important for a number of key reasons:<br /></span><ul><li><span style="font-weight: bold;font-size:85%;" >Stickier than traditional media</span><span style="font-size:85%;"> -• Social media has the potential to attract and hold the attention of a vast demographic of people who have grown numb to more traditional forms of marketing and advertising. According to a study conducted by InsightExpress, a market research firm, consumer trust in advertising has decreased 41% over the past three years (Elkin, 2005). Meanwhile social media engages consumers in a way that encourages trust and profoundly increases message retention. According to the Word of Mouth Marketing Association (WOMMA), 92% of consumers cite word of mouth as the best source of information on new product ideas.<br /></span></li></ul><ul><li><span style="font-weight: bold;font-size:85%;" >Viral Nature -</span><span style="font-size:85%;"> • Social media has a tremendous viral capacity to reach wide audiences in just a short amount of time, a substantial opportunity and threat for communications professionals. While a well-placed outreach effort can reap tremendous rewards if executed properly, it can just as easily result in a negative viral outcome for organizations that were not properly prepared to deal with the ensuing firestorm. For example, Warner Brothers has attributed almost $100 million in revenue for March of the Penguins, to positive buzz generated from the independent podcast ‘Mommycast’ (Gillin, 2006). Whereas, Dan Rather can attribute his demise to Rathergate, when rumblings of unauthenticated documents spread throughout social media and ended up in the celebrated news mans early retirement.<br /></span></li></ul><ul><li><span style="font-weight: bold;font-size:85%;" >Interactive</span><span style="font-size:85%;"> - • Traditionally, media organizations would make investments in research in order to assess the efficacy of their media efforts. Through social media, organizations can now communicate and get immediate feedback from users, encouraginga process of dialogue between user and organization. Enabling comments on a corporate blog, for example, has resulted in a positive impact for many organizations that have been able to gain valuable customer feedback from the practice.<br /></span></li></ul><ul><li><span style="font-weight: bold;font-size:85%;" >High visibility on the ‘Net'</span><span style="font-size:85%;">- • Social media has grown up on the ‘Net. As a result, social media holds a favorable positionfor visibility. Wikipedia is perhaps the most notable example of this phenomenon. Spannerworks, a search engine marketing specialist, recently reported that social media platform Wikipedia appears in the top 20 Google search results for 88 percent of searches for the top 100 global brands (Mayfield, 2007).</span></li></ul><span style="font-size:85%;">In just a short amount of time, social media has made a big splash. Perhaps the most significant indicator of social media’s importance is its’ impact on the traditional media landscape. The symbiotic relationship between the two is increasingly visible. While social media continues to borrow from the latest headlines, Newspaper journalists now have their own Blogs and the Tonight Show plays footage from YouTube.<br />Social media has significantly altered the world of media unlike any other medium. With its viral, informal and unedited format, it will continue to grow and change and present new opportunities for both public relations and traditional journalists. The integration of social media into the overall media landscape represents a new challenge for PR professionals.<br /><br />For full report of Social Marketing and Public Relations go to </span><a href="http://www.vocus.com/wp/socialmediawp.pdf"><span style="font-size:85%;">Optimize your Public Relations with Social Marketing by Vocus White Paper.</span><br /></a>USU PR Agencyhttp://www.blogger.com/profile/07037327272777525216noreply@blogger.com35tag:blogger.com,1999:blog-6768351147337988556.post-83226075405618487892008-02-04T11:39:00.000-08:002008-02-04T12:00:48.751-08:00FTP: File Transfer Protocol<a href="http://www.uic.edu/depts/accc/network/ftp/introftp.html">File Transfer Protocol</a><br /><br />The objectives of FTP is: <ol><li>To promote sharing of files (computer programs and/or data).</li><li>To encourage indirect or implicit use of <a href="http://en.wikipedia.org/wiki/Remote_computer" title="Remote computer">remote computers</a>.</li><li>To shield a user from variations in file storage systems among different <a href="http://en.wikipedia.org/wiki/Server_%28computing%29" title="Server (computing)">hosts</a>.</li><li>To transfer <a href="http://en.wikipedia.org/wiki/Data" title="Data">data</a> reliably, and efficiently.</li></ol>Every USU student has been given room on the USU server to hold files and information. To put files on the server an FTP program is needed. Downloadable programs are available at the sites provided on the link directory on the side of the blog. <br /><br />The address is cc.usu.edu<br />The user is either your A# or your cc email account (the words before the @cc.usu.edu, usually your name.)<br />The password is your aggiemail password or the password to your cc email account.<br />Then you want to quick connect.<br />Once connected you should see the computers folders on one side and a .www folder on the other. Click and drag the document you want to put on the web from the first window into the .www folder. <br />The file has been shared.<br />When creating your blog post you then need to enter the link to your file. For example if you named your file "Slideshow" the link would be: cc.usu.edu/~(user name)/slideshow.USU PR Agencyhttp://www.blogger.com/profile/07037327272777525216noreply@blogger.com0tag:blogger.com,1999:blog-6768351147337988556.post-18720737754915746932008-01-15T11:05:00.000-08:002008-02-04T19:56:41.833-08:002300 Assignment #1 Postitioning 'You'<div style="padding-bottom: 10px;"> <div> <div type="HEADER"> <p style="margin-bottom: 0.21in;" lang="en-AU"> <span style="font-size:100%;"><span lang="en-US">JCOM 2300 – Fall Semester 07</span></span> </p> </div> <h1 style="font-family:arial;"><span style="font-size:130%;"> Assignment #1:<br /></span></h1><h1><span style="font-size:130%;"><span style="font-family:arial;">Positioning ‘You’ (30 Pts.)</span> </span></h1> <p> <br /></p> <p> <span style="font-size:85%;"><b>Goals of Assignment;</b></span> </p> <p lang="en-AU"> <span style="font-size:100%;"><span lang="en-US"><span style="font-size:85%;"><b>Primary:</b> To introduce the Positioning Framework tool and begin using the student’s existing knowledge to build and use effective PR messages.</span></span></span> </p> <p lang="en-AU"> <span style="font-size:100%;"><span lang="en-US"><span style="font-size:85%;"><b>Secondary:</b> To help the student better refine their own career goals and personal positioning for future (or existing) employers.</span></span></span> </p> <p> <br /></p> <p lang="en-AU"> <span style="font-size:100%;"><span lang="en-US"><span style="font-size:85%;"><b>Format:</b> This assignment has 5 sections, all of which need to be completed for full credit. I will be looking for 3 specific documents compiled into a portfolio blog;</span></span></span> </p> <ol><li> <p> <span style="font-size:85%;">a written paper covering Section 1 & 2, posted to your blog,</span></p></li><li> <p> <span style="font-size:85%;">a completed positioning framework, and </span> </p> </li><li> <p> <span style="font-size:85%;">a single PowerPoint slide (or 81/2X10 equivalent) posted on your blog with your talking points. <script><!-- D(["mb","\u003c/font\u003e\n \u003c/p\u003e\n \u003c/li\u003e\n\u003c/li\u003e\u003c/li\u003e\u003c/ol\u003e\n\u003cp style\u003d\"margin-left:0.25in\"\u003e\n \u003cbr\u003e\n\u003c/p\u003e\n\u003cp style\u003d\"margin-left:0.25in\"\u003e\n \u003cfont size\u003d\"2\"\u003eThe 5 sections are listed below.\u003c/font\u003e\n\u003c/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c/p\u003e\n\u003cp\u003e\n \u003cimg align\u003d\"left\" hspace\u003d\"13\" src\u003d\"http://docs.google.com/a/aggiemail.usu.edu/File?id\u003ddg6xb6qj_44dcvr8xg3\"\u003e\u003cbr\u003e\n\u003c/p\u003e\n\u003cp lang\u003d\"en-AU\"\u003e\n \u003cfont size\u003d\"3\"\u003e\u003cspan lang\u003d\"en-US\"\u003e\u003cfont size\u003d\"2\"\u003e\u003cb\u003eSECTION 1: Identify the problem\n or situation. Apply research to support the problem or situation. \u003c/b\u003eFrame\n your assignment as either; 1) Problem (ie no job prospects, not sure what you\n want to do, PR jobs very thin, etc.) OR 2) Situation such as you KNOW the job\n OR industry you want but you need to be prepared and focused so you can gain a\n position in a particular company or industry. If the later, please tell me\n \u003cb\u003e\u003ci\u003ewhy\u003c/i\u003e\u003c/b\u003e you have chosen this field, industry or company. In both\n situations make sure you include #1 Who is your target audience? #2 What\n industry, geography, position, pay scale, etc. are you targeting? #3 What do\n you hope to achieve? Be honest and realistic. If plans are to go to graduate\n or law school – please tell me why.\u003c/font\u003e\u003c/span\u003e\u003c/font\u003e\n\u003c/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c/p\u003e\n\u003cp lang\u003d\"en-AU\"\u003e\n \u003cfont size\u003d\"3\"\u003e\u003cspan lang\u003d\"en-US\"\u003e\u003cfont size\u003d\"2\"\u003e\u003cb\u003eExpectations:\u003c/b\u003e 2-3 paragraphs\n with supporting data and sources. \u003c/font\u003e\u003c/span\u003e\u003c/font\u003e\n\u003c/p\u003e\n\u003cp\u003e\n \u003cfont size\u003d\"2\"\u003eExamples; “The current job market is very tight according to XYZ\n Association (Data source). New hiring in the PR field is down X% from last\n year and a further XX% lower since 2001.” “ABC Company is hiring 10 new\n associates and I am one of 50 interviewing.” “The non-profit sector is\n responsible for saving X # or rain forests every year and is hiring at a rate\n of XX%.” “Regular pay scale for entry-level PR Associate at an agency is\n $XXX.XX per year. (Source PR.com)” and/or; “According to PR.com, the growth\n for new PR hires will be in the biotech industry – with growth rates of XX%\n over the next 3 years.”\u003c/font\u003e\n\u003c/p\u003e\n\u003cp\u003e\n \u003cbr\u003e",1] ); //--></script></span> </p> </li></ol> <p style="margin-left: 0.25in;"> <br /></p> <p style="margin-left: 0.25in;"> <span style="font-size:85%;">The 5 sections are listed below.</span> </p> <p> <br /></p> <p> <img src="http://docs.google.com/a/aggiemail.usu.edu/File?id=dg6xb6qj_44dcvr8xg3" align="left" hspace="13" /><br /></p> <p lang="en-AU"> <span style="font-size:100%;"><span lang="en-US"><span style="font-size:85%;"><b>SECTION 1: Identify the problem or situation. Apply research to support the problem or situation. </b>Frame your assignment as either; 1) Problem (ie no job prospects, not sure what you want to do, PR jobs very thin, etc.) OR 2) Situation such as you KNOW the job OR industry you want but you need to be prepared and focused so you can gain a position in a particular company or industry. If the later, please tell me <b><i>why</i></b> you have chosen this field, industry or company. In both situations make sure you include #1 Who is your target audience? #2 What industry, geography, position, pay scale, etc. are you targeting? #3 What do you hope to achieve? Be honest and realistic. If plans are to go to graduate or law school – please tell me why.</span></span></span> </p> <p> <br /></p> <p lang="en-AU"> <span style="font-size:100%;"><span lang="en-US"><span style="font-size:85%;"><b>Expectations:</b> 2-3 paragraphs with supporting data and sources posted to your blog. </span></span></span> </p> <p> <span style="font-size:85%;">Examples; “The current job market is very tight according to XYZ Association (Data source). New hiring in the PR field is down X% from last year and a further XX% lower since 2001.” “ABC Company is hiring 10 new associates and I am one of 50 interviewing.” “The non-profit sector is responsible for saving X # or rain forests every year and is hiring at a rate of XX%.” “Regular pay scale for entry-level PR Associate at an agency is $XXX.XX per year. (Source PR.com)” and/or; “According to PR.com, the growth for new PR hires will be in the biotech industry – with growth rates of XX% over the next 3 years.”</span> </p> <p> <br /><script><!-- D(["mb","\n\u003c/p\u003e\n\u003cp\u003e\n \u003cimg align\u003d\"left\" hspace\u003d\"13\" src\u003d\"http://docs.google.com/a/aggiemail.usu.edu/File?id\u003ddg6xb6qj_45dbgr2qc5\"\u003e\u003cbr\u003e\n\u003c/p\u003e\n\u003cp lang\u003d\"en-AU\"\u003e\n \u003cfont size\u003d\"3\"\u003e\u003cspan lang\u003d\"en-US\"\u003e\u003cfont size\u003d\"2\"\u003e\u003cb\u003eSECTION 2: State and support\n your goals.\u003c/b\u003e List an OUTPUT goal (ie how much work you will produce) and\n 2-3 IMPACT goals (Results from your work).\u003c/font\u003e\u003c/span\u003e\u003c/font\u003e\n\u003c/p\u003e\n\u003cp\u003e\n \n\u003c/p\u003e\n\u003cp lang\u003d\"en-AU\"\u003e\n \u003cfont size\u003d\"3\"\u003e\u003cspan lang\u003d\"en-US\"\u003e\u003cfont size\u003d\"2\"\u003e\u003cb\u003eExpectations:\u003c/b\u003e 1-3\n objectives. OUTPUT Examples; “I will conduct research on 10 companies in the\n non-profit industry by the end of the semester.”, “I will contact 25 people in\n the XXX industry by May 2005.” IMPACT Examples; “I will have a network of 35\n employment contacts in the non-profit PR industry by the end of the semester.”\n “10 out of 50 hi-tech employers contacted for interviews will agree to the\n interview.” “50% of first interviews with agencies will turn into second\n interviews.” “I will have my first job offer from MTV by December\n 2004.”\u003c/font\u003e\u003c/span\u003e\u003c/font\u003e\n\u003c/p\u003e\n\u003cp\u003e\n \u003cimg align\u003d\"left\" hspace\u003d\"13\" src\u003d\"http://docs.google.com/a/aggiemail.usu.edu/File?id\u003ddg6xb6qj_45dbgr2qc5\"\u003e\u003cbr\u003e\n\u003c/p\u003e\n\u003cp lang\u003d\"en-AU\"\u003e\n \u003cfont size\u003d\"3\"\u003e\u003cspan lang\u003d\"en-US\"\u003e\u003cfont size\u003d\"2\"\u003e\u003cb\u003eSECTION 3: Complete the\n Positioning Framework.\u003c/b\u003e Make sure you use only real data, credentials, and\n facts to support. \u003cb\u003eExpectations:\u003c/b\u003e Fill-out the framework completely – be\n as succinct and accurate as possible.\u003c/font\u003e\u003c/span\u003e\u003c/font\u003e\n\u003c/p\u003e\n\u003cp\u003e\n \u003cbr\u003e\n\u003c/p\u003e\n\u003cp\u003e\n \u003cimg align\u003d\"left\" hspace\u003d\"13\" src\u003d\"http://docs.google.com/a/aggiemail.usu.edu/File?id\u003ddg6xb6qj_46gzc52cff\"\u003e\u003cbr\u003e\n\u003c/p\u003e\n\u003cp lang\u003d\"en-AU\"\u003e\n \u003cfont size\u003d\"3\"\u003e\u003cfont size\u003d\"2\"\u003e\u003cb\u003e\u003cspan lang\u003d\"en-US\"\u003eSECTION 4: Create your talking\n point slide. \u003c/span\u003e\u003c/b\u003eThis requires accuracy and clarity. On a single\n Powerpoint slide, list your 3 key talking points. These talking points will\n become your ‘elevator pitch’ (ie if you are in an elevator with a potential\n employer and have 4 floors to tell him/her why they should hire you – what\n would you tell them?). ",1] ); //--></script> </p> <p> <img src="http://docs.google.com/a/aggiemail.usu.edu/File?id=dg6xb6qj_45dbgr2qc5" align="left" hspace="13" /><br /></p> <p lang="en-AU"> <span style="font-size:100%;"><span lang="en-US"><span style="font-size:85%;"><b>SECTION 2: State and support your goals.</b> List an OUTPUT goal (ie how much work you will produce) and 2-3 IMPACT goals (Results from your work).</span></span></span> </p> <p> </p> <p lang="en-AU"> <span style="font-size:100%;"><span lang="en-US"><span style="font-size:85%;"><b>Expectations:</b> 1-3 objectives. OUTPUT Examples; “I will conduct research on 10 companies in the non-profit industry by the end of the semester.”, “I will contact 25 people in the XXX industry by May 2005.” IMPACT Examples; “I will have a network of 35 employment contacts in the non-profit PR industry by the end of the semester.” “10 out of 50 hi-tech employers contacted for interviews will agree to the interview.” “50% of first interviews with agencies will turn into second interviews.” “I will have my first job offer from MTV by December 2004.”</span></span></span> </p> <p> <img src="http://docs.google.com/a/aggiemail.usu.edu/File?id=dg6xb6qj_45dbgr2qc5" align="left" hspace="13" /><br /></p> <p lang="en-AU"> <span style="font-size:100%;"><span lang="en-US"><span style="font-size:85%;"><b>SECTION 3: Complete the Positioning Framework.</b> Make sure you use only real data, credentials, and facts to support. <b>Expectations:</b> Fill-out the framework completely – be as succinct and accurate as possible.</span></span></span> </p> <p> <br /></p> <p> <img src="http://docs.google.com/a/aggiemail.usu.edu/File?id=dg6xb6qj_46gzc52cff" align="left" hspace="13" /><br /></p> <p lang="en-AU"> <span style="font-size:100%;"><span style="font-size:85%;"><b><span lang="en-US">SECTION 4: Create your talking point slide and post it to your blog. </span></b>This requires accuracy and clarity. On a single Powerpoint slide, list your 3 key talking points. These talking points will become your ‘elevator pitch’ (ie if you are in an elevator with a potential employer and have 4 floors to tell him/her why they should hire you – what would you tell them?).</span></span></p> <p lang="en-AU"> </p> <p lang="en-AU"><img src="http://docs.google.com/a/aggiemail.usu.edu/File?id=dg6xb6qj_44dcvr8xg3" align="left" hspace="13" /></p><p lang="en-AU"><br /></p><p lang="en-AU"><b><span style="font-size:85%;">SECTION 5</span></b>: <span style="font-size:85%;"><b>Apply the research and talking points to a personal blog. </b>Build your own blog through <a href="http://wordpress.com/" target="_blank" onclick="return top.js.OpenExtLink(window,event,this)">wordpress.com</a> or <a href="http://blogger.com/" target="_blank" onclick="return top.js.OpenExtLink(window,event,this)">blogger.com</a> or any other host site. The blog needs to incorporate your talking points and be directed at the job or industry you are interested in. Consider color scheme, images, and wording. The blog should represent the research you have done and describe who you are.<br /></span></p><br /><p lang="en-AU"><img src="http://docs.google.com/a/aggiemail.usu.edu/File?id=dg6xb6qj_44dcvr8xg3" align="left" hspace="13" /></p><p lang="en-AU"><br /></p> <p lang="en-AU"> <span style="font-size:100%;"><span style="font-size:85%;"><b><u>NOTE:</u></b> I strongly suggest starting early as this assignment will require you to make multiple edits and refinements. By the end of the assignment, you should be able to tell anyone, in less than 15 seconds, who you are as it relates to your job search. Long, lengthy, superlative language will not be easy to say or understand, therefore you MUST be succinct, believable, and each statement needs to be defendable.</span></span></p><br /><p lang="en-AU"><img src="http://docs.google.com/a/aggiemail.usu.edu/File?id=dg6xb6qj_44dcvr8xg3" align="left" hspace="13" /></p><p lang="en-AU"><br /></p><p lang="en-AU"><span style="font-size:100%;"><span style="font-size:85%;">Find the positioning frame work document <a href="http://www.usu.edu/journalism/faculty/oldham/positioningframe.pdf">here</a>.</span></span></p><p lang="en-AU"><span style="font-size:100%;"><span style="font-size:85%;">Examples of positioning assignment <a href="http://www.usu.edu/journalism/faculty/oldham/positionsample.pdf">here</a>.</span></span></p></div> </div><script><!-- D(["ce"]); //--></script>USU PR Agencyhttp://www.blogger.com/profile/07037327272777525216noreply@blogger.com25tag:blogger.com,1999:blog-6768351147337988556.post-70808795902286633642008-01-14T23:17:00.000-08:002008-01-14T23:18:11.262-08:00Lecture 1<a href="http://docs.google.com/a/aggiemail.usu.edu/Present?docid=dg6xb6qj_76fxht87nq">Introduction to social networking and creating a blog.</a>USU PR Agencyhttp://www.blogger.com/profile/07037327272777525216noreply@blogger.com0tag:blogger.com,1999:blog-6768351147337988556.post-5065359459603032302008-01-14T19:05:00.000-08:002008-01-14T23:19:04.023-08:00Personal vs Professional<a href="http://mariosundar.wordpress.com/2008/01/05/social-networking-vs-professional-networking/">Social Networking vs. Professional Networking </a><br /><a href="http://www.nytimes.com/2008/01/03/fashion/03impression.html?no_interstitial">New York Times article</a><br />Scholars do suggest, though, that the photographs people post on the sites are about more than showing what individuals look like. Rather, members carefully choose photos to display aspects of their personalities.<br />Keith N. Hampton, an assistant professor at the Annenberg School for Communication at the <a title="More articles about University of Pennsylvania" href="http://topics.nytimes.com/top/reference/timestopics/organizations/u/university_of_pennsylvania/index.html?inline=nyt-org">University of Pennsylvania</a>, said the notion of impressing “everyone out there” is the fundamental problem of networking sites. They are designed so that millions see the same image of a member.<br />For online impression management to be effective, Mr. Hampton said, the sites should be redesigned to allow people to reveal different aspects of their identity to different users. You should be able to present one face to your boss, and another to your poker buddies. “We have very real reasons for wanting to segment our social network,” he said.<br />But what of that breed of users who, despite all the warnings, could care less who sees what? They continue to post salacious photographs of themselves. They reveal deeply personal information. They inspire parental tsk-ing. They open themselves up to identity theft, hurt feelings and job loss.<br />And that may be the point.<br />“Today, posting revealing or culpable material online arguably has become another forum for signaling imperviousness to danger and repercussions,” Ms. Donath wrote in a paper published in October in The Journal of Computer-Mediated Communication. “They may be indicating that their future is so secure that no social network site indiscretion would jeopardize it, or they may be showing their alienation from the sort of future where discretion is needed. For such users, the risk itself is the benefit.”USU PR Agencyhttp://www.blogger.com/profile/07037327272777525216noreply@blogger.com0tag:blogger.com,1999:blog-6768351147337988556.post-58999838916537708092008-01-14T18:28:00.001-08:002008-01-14T23:19:38.706-08:00Promoting your blog using social networking.A social networking site is an online place where a user can create a profile and build a personal network that connects him or her to other users. In the past five years, such sites have rocketed from a niche activity into a phenomenon that engages tens of millions of internet users. More than half (55%) of all online American youths ages 12-17 use online social networking sites, according to a new national survey of teenagers conducted by the Pew Internet & American Life Project. The survey also finds that older teens, particularly girls, are more likely to use these sites. For girls, social networking sites are primarily places to reinforce pre-existing friendships; for boys, the networks also provide opportunities for flirting and making new friends.<br /><br /><br />Promoting your blog using social networking.Published by <a title="Posts by Bakkouz" href="http://bakkouz.net/author/bakkouz/" goog_docs_charindex="9291">Bakkouz</a> November 26th, 2007 in <a title="View all posts in Internet" href="http://bakkouz.net/category/internet/" rel="category tag" goog_docs_charindex="9326">Internet</a><br />What is a social / bookmark network?It’s an online community where you can share your stories or bookmarks with others. Take <a href="http://digg.com/" target="_blank" goog_docs_charindex="9473">digg</a> for example. You submit your blog story to the network, allowing other members to vote and comment on it. More popular stories that receive a certain number of votes get promoted to the front page. Most social networks are different. Some even allow you to export a large number of bookmarks straight from your browser. Sometimes you come up with a great blog story. You know it will drive you a lot of traffic but you have a problem. not many people know about your great blog post. In order to get maximum attention you need to spread the word around. This is where the social / bookmark networks come in handy.<br />Why social networks?· Social networks get a lot of traffic due to their nature. Users often return to read the latest stories and share their own.· Readers are usually only one click away from your blog. A popular submission can bring you thousands of daily visitors.· Most social networks are free and take seconds to register and submit your first entry.· There is a remarkable number of other websites that use feeds from various social networks. A good story can spread across the networks like wild fire.· If your story will not get to the front page you can always submit another one. In most cases there is no limit on the amount of stories you can submit.· Most social networks are search engine friendly. Not only your story will be picked up by major search engines in no time, in most cases you will also get a reciprocal link. Some social networks have very good google page rank (PR)<br />Tips and tricks:· An interesting, catchy story is often a must. Your main target is to get promoted to the front page by getting enough votes. You need to convince other readers to vote for your story. Strange, shocking and controversial stories often do well.· You can always ask your friends to join and vote for you in order to get more votes. Don’t create fake accounts because you will simply get banned.· The more stories you submit the better. If you want a steady flow of traffic you will need a steady flow of submissions, However you need to keep in mind the quality of the stories you submit, low quality stories will most probably get you nowhere.. Also make sure to include a link to your website in your profile, people tend to often seek out the information on other users.. Try to interact with the community of the social network you are using, voting and commenting on other people’s stories will build up your rep within the community.<br />There are a lot of various social networks around you can use, most notably: <a href="http://del.icio.us/" target="_blank" goog_docs_charindex="12043">del.icio.us</a>, <a href="http://digg.com/" target="_blank" goog_docs_charindex="12060">Digg</a>, <a href="http://fark.com/" target="_blank" goog_docs_charindex="12070">Fark</a>, <a href="http://reddit.com/" target="_blank" goog_docs_charindex="12080">Reddit</a> and <a href="http://stumbleupon.com/" target="_blank" goog_docs_charindex="12095">StumbleUpon</a>.<br />Just enjoy your experience. its certainly more interesting compared to other methods of blog promotion, such as link development, but remember that a sudden surge in traffic to your blog <a href="http://bakkouz.net/2007/11/21/why-bakkouz-died-yesterday-or-how-i-learned-to-start-worrying-and-loath-my-hosting-company/" target="_blank" goog_docs_charindex="12300">isn’t always a good thing</a>, so make sure that your blog is prepared for itUSU PR Agencyhttp://www.blogger.com/profile/07037327272777525216noreply@blogger.com0tag:blogger.com,1999:blog-6768351147337988556.post-82453357103483522312008-01-14T17:44:00.000-08:002008-01-14T17:46:17.245-08:00Upcoming Blog and Social Networking Lecture January 14 12:30 p.m.<a name="3" goog_docs_charindex="43"></a>UTAH STATE UNIVERSITY PROFESSOR SAYS SOCIAL NETWORKS SHAPED BY WRITING TECHNOLOGIES<br />LOGAN — We AIM. We blog. We MMS. We VOIP. We P2P. Or, perhaps, you don’t? Whether you do or not, those who are interested in you do.“These revolutionary new technologies are shaping the ways people create social networks,” said Mark Zachry, assistant professor of rhetoric and professional communication in the department of English at Utah State University. “They are the most recent dramatic turn in an ongoing story that has been unfolding for decades.” Zachry will address the proliferation of digital technologies and their social implications at 12:30 p.m. Wednesday, Jan. 14, in the Utah State Haight Alumni Center. The presentation, part of the Department of English Speakers Series, is free. A light lunch will be served and everyone is invited.Focusing specifically on what writing is and what it does when mediated by these new technologies, Zachry will offer some suggestions about what writing is likely to become in the near future.Zachry is co-editor of “Technical Communication Quarterly” and a forthcoming book, “The Cultural Turn: Perspectives on Communicative Practices in the Workplace and Professions.” He has published several articles on the history of computers and writing since becoming a member of the faculty at Utah State in 1998.The Utah State Department of English Speakers Series was established to promote the value of arts and humanities in American public life. The series features faculty writing and research accomplishments, and noted visiting authors sharing their work. For more information call (435) 797-3858.January 6, 2004Contact: Marina Hall (435) 797-3858Writer: Mark Zachry (435) 797-2606USU PR Agencyhttp://www.blogger.com/profile/07037327272777525216noreply@blogger.com0tag:blogger.com,1999:blog-6768351147337988556.post-28705436031226630652008-01-11T14:53:00.001-08:002008-01-11T15:32:15.038-08:00A recent study breaks down the way MySpace and Facebook is used. Which one are you?<p>A recent study breaks down the way MySpace and Facebook<span style=""> </span>is used.<span style=""> </span>Which one are you?</p> <p><o:p></o:p></p><blockquote><p><a href="http://www.bizreport.com/2008/01/social_networking_types_revealed.html">Social Networking Types Revealed:</a><br />by <a style="color: rgb(0, 0, 0);" href="http://www.bizreport.com/2008/01/social_networking_types_revealed.html">Helen Leggatt</a></p> <p>Previously undetected categories of MySpace user have been revealed in the results of extensive research commissioned by the social networking website. As well as identifying with various tribes, users also fall in to one of <span style="color: rgb(0, 0, 0);"></span>six personality types.<br /></p><p>The research, MySpace 08: People. Content. Culture., asked around a thousand MySpace and Facebook users the way in which they used the social networking sites.</p> <p>Most of the users came under the <b style="">“essentialist”</b> category, those who primarily use social networking to keep in touch with friends and family.</p> <p><b style="">“Transumers”</b> make up 28 percent of users. This type is a follower of trends, unlike the <b style="">“connectors”</b> who actively seeks out new trends and cool content and spread the word and make up 10 percent of users. </p> <p>Five percent of users are self-appointed talent scouts who spend their time searching the social networking sites. They are called <b style="">“scene-breakers” </b>and share their newly-discovered online talent on the social networks.</p> <p>Finally there are the <b style="">“collaborators”</b> (5 percent), facilitators who enjoy bringing users together to create projects, teams and events and the ever-present online money-spinners, <b style="">“netrepreneurs”</b> making up just 4 percent.</p></blockquote><p></p> <p><o:p> </o:p></p> <p>The idea is to change the way these sites are used.<span style=""> </span>Instead of just talking to friends how about precariously talking to potential employers as well; your portfolio could be your Facebook page.<span style=""> </span>Employers can see your writing skills, browse through your interests and where you have been, and basically see what you have done in life.<span style=""> </span>It can be a place to share not only a resume but an interactive resume with pictures, color schemes, and possibly music, without having to send in a cover letter.</p><p> </p><p>To see some people who have made this idea a reality visit</p><p><a href="http://www.jsessum.com/resume.html">Brian.Cugelam.com: Resume<br />Liana Evans.com: Professional Resume<br />Jeneane Sessum</a><br /></p> <p>The idea is to be an active thinker about what you post on your social marketing site.<span style=""> </span>The things posed can be viewed by anyone.<span style=""> </span>Ask yourself how your really want to represent you.<span style=""> </span>If you are interested in marketing yourself as a potential employer this requires a great deal of thinking and planning that can be seen by a potential employer.<br /></p><p><a href="http://jobsearch.about.com/b/2007/08/31/treat-your-facebook-page-like-a-resume.htm">Tread Your Facebook Page Like a Resume</a>, Alison Doyle.<br /><a href="http://www.nytimes.com/2006/06/11/us/11recruit.html?ex=1307678400&en=ddfbe1e3b386090b&ei=5090">For Some, Online Persona Undermines a Resume,</a> by Alan Finder June 11, 2006<br /><a href="http://www.collegerecruiter.com/weblog/2006/10/most_workers_wo.php">Most will not post a resume,</a> Spherion workplacy Snapshot Survey.<br /><a href="http://blog.distinctiveweb.com/distinctive_documents_car/2005/05/there_is_a_fasc.html">Resume Writing and Career Marketing Insider.</a></p>USU PR Agencyhttp://www.blogger.com/profile/07037327272777525216noreply@blogger.com0tag:blogger.com,1999:blog-6768351147337988556.post-82184879145250892262008-01-09T20:23:00.000-08:002008-01-11T15:22:21.172-08:00USU Public Relations: Social Neworking Medical Literature<a href="http://usuprblog.blogspot.com/2008/01/social-neworking-medical-literature.html#links">USU Public Relations: Social Neworking Medical Literature</a><br /><br />http://multiply.com/info/press/abscbn<br />http://en.wikipedia.org/wiki/Social_network_service<br />http://www.primarypsychiatry.com/aspx/articledetail.aspx?articleid=975USU PR Agencyhttp://www.blogger.com/profile/07037327272777525216noreply@blogger.com0tag:blogger.com,1999:blog-6768351147337988556.post-71739851247003167012008-01-09T20:11:00.000-08:002008-01-09T20:22:41.191-08:00Social Neworking Medical Literature<p class="MsoNormal">Social marketing is building an online community of people who share interests and activities, or who are interested in exploring the interests and activities of others.<span style=""> </span>Owen Van Natta, chief revenue officer at Facebook, said, “We believe that social network is not building a new niche or vertical but it will permeate everything on Web and unlock things we don’t do today.” Online networking is changing the way users process, connect to, and perceive the world and can be used as a tool for anyone looking to get information.<br /></p> <p class="MsoNormal"><span style="">The internet is a vast network of information that offers users a feeling of connectivity to anyone in the world as well as multi-media content.<span style=""> </span>Early social networking websites like classmates.com in 1995 focused on reconnecting ties with former school mates and SixDegrees.com in 1997 focused on indirect ties.<span style=""> </span>In 1999 social networking sites had a friend-based focus, meeting people through chat rooms and discussion forums. In 2007 the growth of MySpace and Facebook has provided ways for connecting with friends, family and a variety of people covering a vast number of interests.<span style=""></span><o:p></o:p></span></p> <p class="MsoNormal"><span style="">John S. Luo, MD, the assistant clinical professor in the Department of Psychiatry and Biobehivioral Sciences at the University of California believes that social networking is growing and developing in such a way that social network in medical literature can change how patients and doctors relate and communicate with each other.<span style=""> </span><span style=""> </span><o:p></o:p></span></p> <p class="MsoNormal"><span style="">Luo said that<i> </i></span>ten years ago, people meeting online might have been perceived as strange, but today, there are numerous online sites dedicated to the process of finding a mate. In this manner, the social nature of the Internet has become the latest rage, with the increasing use of social-networking sites such as MySpace, available not only for personal use but for professional networking as well. </p> <p class="MsoNormal">The many patients and family members of patients with serious or fatal diseases can connect together through the process of social networking not only to share great amount of resources and information but for online community support as well.<span style=""> </span><span style=""> </span></p> <p class="MsoNormal">Robert Hsiung, MD, at the University of Chicago, hosts PsychoBabble, a message board for patients on a large number of topics, which began with psychopharmacology and has expanded to include other topics such as psychology, health, and substance use. <span style=""> </span>Sites like Hsiung's provide patients with forums on a variety of topic information <span style=""> </span>and offers the opportunity for users to create their own journals and profiles to be shared with similar patients and users who are interested in similar topic or are going through similar experiences. <span style=""> </span>Through such sites members can post comments and create relationships that possibly can accrue to mental health treatment and wellness. </p> <p class="MsoNormal">Social networking not only relates to the medical interests but to any interests from fly fishing to day care, to global warming.<span style=""> </span>“Social networking<span style=""> </span>provides a way to find resources and like-minded colleagues beyond one’s primary network in a more organized fashion,” says Luo, “instead of relying on a colleague to create the connection, social-networking software allows the member greater flexibility in finding contacts by either browsing his or her network or searching the entire site using key search terms.”<br /><br />The strength of one’s social network depends on the number of connections in relation to direct knowledge and the validity and depth of the connection.<span style=""> </span>Social networking growth is quickly becoming a worldwide phenomenon. By the end of last year, Asia accounted for 35% of the world's social networking users, with 28% of users in Europe, the Middle East and Africa, 25% in North America, and 12% in the Caribbean and Latin America, according to research firm Datamonitor Plc. </p> <p class="MsoNormal"><a name="History_of_social_network_services"></a>In general, social networking services, allow users to create a profile for themselves and share a collection of information with a variety of people who have similar concerns and interests. <span style=""> </span>Social networking can be used for so many different reasons and is changing the way relationships are built, information is spread, and further expanding the possibilities the world wide web has changes the lives of each user who logs on. </p>USU PR Agencyhttp://www.blogger.com/profile/07037327272777525216noreply@blogger.com0tag:blogger.com,1999:blog-6768351147337988556.post-3409016473768518312007-11-08T11:47:00.000-08:002007-11-08T11:53:38.187-08:00A new place to publish a more professional portfolio on a social networking site.Yahoo Kickstart tries to be different than other social networking sites such as MySpace and Facebook by appealing to students and college alumni who are looking for a "kickstart" into the professional world. In <a target="_blank" href="http://kickstart.yahoo.com/docs/about.php">Yahoo's words</a> Kickstart is "is a professional network with a distinct purpose," as current college students and recent grads can use the service to find internships or jobs, or even garner career advice if they need it.<br /><br /><br /><span style="font-size:85%;">To read more about Yahoo Kickstart<a href="http://blogs.pcworld.com/staffblog/archives/005867.htm"> click here</a>.<br /><a href="http://www.techcrunch.com/2007/11/04/yahoo-launches-kickstart-a-new-social-network-around-college-students-and-alumni/">news</a><br /></span><br /><a href="http://kickstart.yahoo.com/alumni?ovchn=GGL&ovcpn=Kickstart&ovcrn=sr2YK1go54sb1pi2ai6+yahoo+kickstart&ovtac=PPC&SR=sr2YK1go54sb1pi2ai6">Yahoo Kickstart</a>USU PR Agencyhttp://www.blogger.com/profile/07037327272777525216noreply@blogger.com0tag:blogger.com,1999:blog-6768351147337988556.post-48930394969321032982007-11-08T11:45:00.001-08:002007-11-08T11:47:44.694-08:00MySpace, Facebook and Other Social Networking Sites: Hot Today, Gone Tomorrow?<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://knowledge.wharton.upenn.edu/images/archive//050306_onlineprofiles.jpg"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 320px;" src="http://knowledge.wharton.upenn.edu/images/archive//050306_onlineprofiles.jpg" alt="" border="0" /></a><br />Popular social networking sites, including MySpace and Facebook, are changing the human fabric of the Internet and have the potential to pay off big for investors, but -- given their youthful user base -- they are unusually vulnerable to the next 'new new' thing. As quickly as users flock to one trendy Internet site, they can just as quickly move on to another, with no advance warning, according to Wharton faculty and Internet analysts.<br /><br /><span style="font-size:85%;">To read the rest of the article <a href="http://knowledge.wharton.upenn.edu/article.cfm?articleid=1463">click here</a>.</span>USU PR Agencyhttp://www.blogger.com/profile/07037327272777525216noreply@blogger.com0tag:blogger.com,1999:blog-6768351147337988556.post-48898265420938115232007-11-08T11:40:00.000-08:002007-11-08T11:43:23.546-08:00Social NetworkingCreative video why social networking is a good tool to learn of people and how social networking will increase your online status in the blogging community and other communities life FaceBook and MySpace.<br /><a href="http://www.commoncraft.com/video-social-networking">Click Here for video</a>.USU PR Agencyhttp://www.blogger.com/profile/07037327272777525216noreply@blogger.com0