USU Public Relations Blog

USU Public Relations Blog
Get in contact with the PR people at USU

Friday, January 11, 2008

A recent study breaks down the way MySpace and Facebook is used. Which one are you?

A recent study breaks down the way MySpace and Facebook is used. Which one are you?

Social Networking Types Revealed:
by Helen Leggatt

Previously undetected categories of MySpace user have been revealed in the results of extensive research commissioned by the social networking website. As well as identifying with various tribes, users also fall in to one of six personality types.

The research, MySpace 08: People. Content. Culture., asked around a thousand MySpace and Facebook users the way in which they used the social networking sites.

Most of the users came under the “essentialist” category, those who primarily use social networking to keep in touch with friends and family.

“Transumers” make up 28 percent of users. This type is a follower of trends, unlike the “connectors” who actively seeks out new trends and cool content and spread the word and make up 10 percent of users.

Five percent of users are self-appointed talent scouts who spend their time searching the social networking sites. They are called “scene-breakers” and share their newly-discovered online talent on the social networks.

Finally there are the “collaborators” (5 percent), facilitators who enjoy bringing users together to create projects, teams and events and the ever-present online money-spinners, “netrepreneurs” making up just 4 percent.

The idea is to change the way these sites are used. Instead of just talking to friends how about precariously talking to potential employers as well; your portfolio could be your Facebook page. Employers can see your writing skills, browse through your interests and where you have been, and basically see what you have done in life. It can be a place to share not only a resume but an interactive resume with pictures, color schemes, and possibly music, without having to send in a cover letter.

To see some people who have made this idea a reality visit

Brian.Cugelam.com: Resume
Liana Evans.com: Professional Resume
Jeneane Sessum

The idea is to be an active thinker about what you post on your social marketing site. The things posed can be viewed by anyone. Ask yourself how your really want to represent you. If you are interested in marketing yourself as a potential employer this requires a great deal of thinking and planning that can be seen by a potential employer.

Tread Your Facebook Page Like a Resume, Alison Doyle.
For Some, Online Persona Undermines a Resume, by Alan Finder June 11, 2006
Most will not post a resume, Spherion workplacy Snapshot Survey.
Resume Writing and Career Marketing Insider.

No comments: