USU Public Relations: USU Public Relations: Social Neworking Medical Literature

Wednesday, January 9, 2008

USU Public Relations: Social Neworking Medical Literature

http://multiply.com/info/press/abscbn
http://en.wikipedia.org/wiki/Social_network_service
http://www.primarypsychiatry.com/aspx/articledetail.aspx?articleid=975

Agency Overview

Comprehensive ‘real-world’ PR class for graduating seniors and graduate students. 15-20 students will be chosen through an interview process to be chosen as a member of one of 3 PR agencies. The cases will involve actual organizations (Sponsor) with a real-life PR issue(s) to be solved by each agency. The student agency will be required to conduct initial research, analyze market conditions, build objectives, design a comprehensive PR plan – including positioning, releases, and spokesperson talking points. The final plan will also include a plan identifying critical success factors and how the agency would test and measure these factors to ensure the campaign is/was a success. The agencies will present their plan to the client at mid-point of the semester for a go-no go decision on the strategy. Once the client buys off on the strategy, the agency team will work against an implementation plan. The teams will present their final report, complete with results against stated objectives, to the client as their final project of the semester.

USU Public Relations Blog

Blog Archive

Wednesday, January 9, 2008

USU Public Relations: Social Neworking Medical Literature

No comments:

Labels

About Utah State University Public Relations

USU Public Relations Connections

PR

Blogging, FTPing, and Photo

Utah State University

USU PR Agency

Agency Overview

Contacts

USU News